Lion Words Conversion Copywriting and Brand Messaging

Lion Words

Conversion Copywriting

make your words work harder

Attract more perfect-fit clients,
increase your conversions,
and stand out from the sea of sameness

Conversion-focused copywriting and messaging strategy for B2B SaaS & digital services

You have 6 seconds

…to grab your prospects’ attention before they decide to move on (probably to a competitor’s site)

Bland, boring copy won’t cut it

Whether your goal is to inform, sell or storytell, your message needs to stand out from the sea of sameness online.

I help you connect with your audience by writing crystal clear copy that engages, inspires and resonates with your ideal prospect—and ultimately, converts.

Leaving you to focus on business and what you do best.


“With Diane’s copy we saw a 70% increase in qualified leads! She completely exceeded my expectations.”
Kris Trinity
Founder & CEO, Aesthetics Marketing Institute

Hey! I'm Diane

Conversion copywriter, message strategist and banisher of boring.

I’ve always had a way with words. Just speaking one language was never gonna cut the mustard. (I now speak five).

Understanding both the art and science of language, as well as the psychology of persuasion, makes me a triple threat — but only to your competitors. 

I use this insight along with a research-driven process to help you connect with your audience and give you an edge against the rest.

Diane Wiredu, Founder of Lion Words


Customer-first copy and messaging —
driven by data and packed with personality

Get clarity on your messaging and set the foundations for more effective copy and intentional growth with a Brand Message Strategy Playbook.


Increase sales, attract better leads and stand out from the crowd with personality-driven conversion copy your prospects will actually want to read.


Keep your subscribers engaged and motivated with can’t-open-fast-enough emails that guide them through all stages of activation, retention and revenue.

Copy Projects

For the rebels who can’t be boxed in. I see ya! Get tailor-made strategy and magnetic copy designed to help you crush your KPIs. Tell me what’s on your mind.

Ditch the guesswork

We both know you're here for results.
I get it, and I deliver.

Because whether you want to…

A) Lower your customer acquisition costs
B) Increase sales and website conversion rates
C) Attract more perfect-fit, profitable customers (and keep your existing ones)
D) Clearly assert your positioning in a crowded market, or
E) All of the above…

Your messaging needs to cut through the noise online.

And to make that happen, you need a strategy.

Or a copywriter who has one..

Trust the process

Copywriting without a process
is like flinging a bunch of words
at a page and hoping they’ll stick
and sell for you.

I follow my proven, 4-step conversion copywriting framework to uncover power-packed, persuasive messages that resonate and ROAR.

The ROAR framework

  • Research and Discovery
  • Organisation and Strategy
  • Assembly and Execution
  • Review, Testing, and Validation

I get to know your market, product and brand, and most importantly — your clients’ pain points, needs and desires. 

I use this data to tap into the emotional drivers that move your prospect to the next ‘hell yes!’  

Got a project you need help with? 

You're in good company

Some of the world's biggest and coolest companies have trusted Lion Words with their messaging.

What people are saying...

Don't just take my word for it!
"We were having trust issues and conversion issues on our site. Diane helped put the excitement of what we do into words and gave our audience a more youthful, energetic and engaging place to action their basket and join our programmes. We're really happy with the new energy Diane brought to our copy."
Ross Barber
Director, ISSET & LaunchPrize Ltd
"We got a lot more that we expected working with Diane. Going through the consultation and discovery process helped us understand more about who we are as a company. We could just babble and she extracted what she needed to deliver crisp, attention-grabbing copy! She's great."
Justin Gardner
Co-Founder, New Work Media

Psst... I'm trained by the best

While I don't take myself too seriously, your growth is serious business.
That's why I'm constantly learning and perfecting my craft to make sure you get stonking results.

Get in touch

Like what you see? Let's get started!
Have a question? Ask away!
I'd love to hear all about your project.

Email me at diane[at] and I'll get back to you in a jiffy.
(Well, within 2 business days max)

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