make your words work harder
Attract more perfect-fit clients,
increase your conversions,
and rid your business of boring, bland copy
Research-driven, personality-packed copywriting
and messaging strategy for SaaS & B2B companies
First impressions Count
You have 6 seconds to grab your prospects’ attention before they decide to move on (probably to a competitor’s site)
Wishy-washy copy won’t cut it
Whether your goal is to inform, sell or storytell, your message needs to stand out from the sea of sameness online.
I help you connect with your audience by writing crystal clear copy that engages, inspires and resonates with your ideal prospect—and ultimately, converts.
Leaving you to focus on business and what you do best.
Hey! I'm Diane
Conversion copywriter, message strategist and banisher of boring.
I’ve always had a way with words. Just speaking one language was never gonna cut the mustard. (I now speak five).
Understanding both the art and science of language, as well as the psychology of persuasion, makes me a triple threat — but only to your competitors.
I use this insight along with a research-driven process to help you connect with your audience and give you an edge against the rest.
Get me on side and I’ll make your words work harder, helping your business compel, convert and max its reach.
Customer-first copy and messaging
driven by data and packed with personality
Ditch the Guesswork
I get it, and I deliver.
Because whether you want to…
A) Lower your customer acquisition costs
B) Increase sales and website conversion rates
C) Attract more perfect-fit, profitable customers (and keep your existing ones)
D) Clearly articulate your value and assert your positioning in the market, or
E) All of the above…
Your messaging needs to cut through the noise online.
And to make that happen, you need a strategy.
Or a copywriter who has one…
Trust the process
is like flinging a bunch of words
at a page and hoping they’ll stick
— and sell for you.
I follow my proven, 4-step conversion copywriting framework to uncover power-packed, persuasive messages that resonate and ROAR.
The ROAR framework
- Research and Discovery
- Organisation and Strategy
- Assembly and Execution
- Review, Testing, and Validation
I get to know your market, product and brand, and most importantly — your clients’ pain points, needs and desires.
I use this data to tap into the emotional drivers that move your prospect to the next ‘hell yes!’
You're in good company
Got a project you need help with?
What people Are saying...
Get in Touch
Have a question? Ask away!
I'd love to hear all about your project.
Email me at diane[at]lionwords.com and I'll get back to you in a jiffy.
(Well, within 2 business days max)