MESSAGING STRATEGY & CONSULTING FOR GROWING B2B TECH & SAAS COMPANIES
Get messaging that finally does your product justice
At Lion Words we rebuild the messaging you've outgrown, so your value is unmistakably clear and easy for buyers to act on. You get a messaging playbook your team can align around. Then we put it to work across your homepage and marketing.
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Helping B2B teams find message-market fit for 6+ years
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Outdated messaging is costing you deals you should be winning.
Your product is strong, but the way you talk about it hasnt kept up. Maybe your team explains it differently on every call. Your competitive edge is buried under jargon. Or you're starting to sound like everyone else in a crowded market. We help you close that gap.
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WE’LL HELP YOU
Find your signature message. Say it everywhere.
Get everyone speaking the same language
Align leadership, sales, marketing and beyond around one signature message. So your team moves in the same direction, with a consistent, buyer-informed story.
Make your value unmistakable to buyers
Develop messaging that makes your value easy to understand, not something buyers have to work out. You’ll attract the right-fit buyers. And filter out the wrong ones.
Set yourself apart from competitors
Carve out your own lane. Communicate your differentiation in a way that sticks. And avoid being sucked into the sameness trap that makes most B2B brands forgettable.
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Kindrie Eaton
Head of Marketing @ Schlafender Hase
SERVICES
Give us your hardest-to-explain product. We’ll take it from there.
B2B marketing teams and leaders hire us for practical positioning, messaging, and copywriting support. From strategy through to execution. We love getting our hands dirty on complex challenges. Bring us yours.
1:1 CONSULTING & STRATEGY SESSIONS
Work through your toughest messaging, positioning and marketing challenges with an expert in your corner. Let’s work together to get you unstuck, whether that’s guidance through a tricky project or a fresh set of eyes on your homepage.
MESSAGING STRATEGY & HOMEPAGE DEVELOPMENT
Our signature 6-week engagement gets you clarity on your positioning and differentiation, then helps you bring a sharp, compelling message to market. Walk away with a practical messaging playbook and launch-ready homepage copy.
SPEAKING & TEAM TRAINING
Bring messaging and copywriting training to your team, or book Diane to speak at your event. She’s trained over 2,000 marketers across 9+ countries, and delivered in-house workshops for teams like Vodafone. Got an L&D day or conference coming up? Let's talk.
OUR APPROACH
It's never really about the words
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Most copy problems are just messaging problems in disguise. And their impact trickles down to everyone in the business. Punchier words won't fix that. You need a system that reliably tells you WHAT to say, and WHY it’ll resonate, before you say it.
That's why every project runs through our 4-step ROAR methodology:
Research
Opportunity
Assemble
Refine
Meet the person you'll work with
Every Lion Words project runs through the founder, Diane Wiredu, so you’re never handed off to a junior team. With over six years and dozens of B2B tech and SaaS clients, she’s seen where messaging goes wrong, and she’ll push you to get it right, not just done.
You might have already seen or heard Diane speak at:
THE RECEIPTS
"We left every session saying, 'How great was that?'"
“Lion Words was a joy to work with. Diane helped us distil complex product problems and use cases into a set of clear, well-articulated key messages. We left with clarity. And it was exactly what we needed to get our new site up! ”
Barney Cox
Head of Marketing @ Dash
Working with Diane is completely different than a generalist marketer; the process that comes from her deep expertise, dedication and ongoing support is unmatched. I didn’t think we could explain our product in such a simple way, yet it’s on point.
Ahmed El-Naggar
CEO @ GoAudience
“We were struggling to clearly communicate our ideas and identity. Diane helped create the structure for it piece by piece and the story around it. Working with Lion Words will help any company create a clear and resonating story that you can stand behind.”
Uku Tomikas
CEO @ Messente
Lion Words understood our clients and product very quickly. After working with many marketing companies over the years and almost getting to marketing fatigue, Diane was the exception—she actually understood our business and didn't just churn us through a process
Justin Trent
CEO @ Cloudbox