BRAND MESSAGING PLAYBOOK FOR B2B AND TECH
Nail your messaging and watch your biz grow
Get clear on how to articulate your product's value proposition, own your differentiation and drive brand growth with a comprehensive messaging playbook.
Barney Cox
Marketing Lead @ Dash
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Sure, you’ve got product market-fit,
but have you got message-market fit?
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Having an awesome product isn’t enough anymore. The days of “build it and they’ll come” are long gone, and the success of your product now hinges on your messaging. With 700 competitors (give or take) fighting for your prospects’ attention — all offering similar features — It's the companies with the strongest message that come out on top.
Messaging that makes it easy for prospects
to choose you
Your prospect isn’t looking for an “innovative solution” — in fact, they’re glazing over all the buzzwords. That’s why our messaging approach is customer-led, helping you bridge the gap between what you think they wanna hear, and what they actually wanna hear. So you can tell a story that resonates and position your product as the ideal choice.
Clarify
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Connect
Build
Grow
Get the clarity you need to stand out
It’s hard to see the label when you’re stuck inside the jar. It’s the curse of being too close to your product. We help you simplify complex product messaging (and just get out of your damn head!) so you can explain your value clearly — and differentiate from competitors.
HOW IT WORKS
Go from founder funk to crystal clarity
(in weeks - not months)
Working closely with your team over 6 weeks, I’ll help create, refine and map out your new messaging framework. You’ll walk away with a clear guide of how to approach all your brand messaging and marketing materials – from pitch decks to website and product copy.
FINALLY HAVE ANSWERS TO QUESTIONS LIKE:
Which features and benefits are most important to our customers?
Which fears and hesitations do we need to overcome in our messaging?
How does our messaging stack up against the competition?
What opportunities are there for us to differentiate ourselves?
What messages should we avoid?
How can we talk about our product in a way our customers understand?
Which messages will help attract better-fit prospects and drive conversions?
How do we get our team aligned on a consistent and powerful story?
WHAT YOU GET
Brand Messaging Playbook
Your playbook is tailored to your company needs, but always covers the 4 key areas of brand messaging: why we exist, who we are, what we say and do, and how we sound.
Here's what you can expect:
Your strategic narrative
tell your company story in a way that resonates with your market.
Your onlyness
define your core differentiation and unique positioning in the market.
Core value propositions
explain the value you bring your customers across the business, product and features
Voice of customer analysis
understand your target audience’s needs, pains and desires, backed up with proof points
Brand voice guidelines
know how to communicate your message through language, tone and voice.
Core messaging pillars
get a blueprint of core concepts to own in your customers’ minds
Value messaging matrix
outline the transformation you offer customers through clear features and corresponding benefits
+ More recommendations
get on-brand messaging guidance and copy snippets to use across your marketing
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Dami Fajobi
Head of Operations @ Slenky
Join the leading B2B brands and growing tech companies partnering with Lion Words to sharpen their messaging:
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If you’re tired of swimming in the sea of sameness…
Level up your messaging and play in the big leagues
Every B2B & SaaS company who wants to attract and convert more perfect-fit customers, can benefit from messaging strategy – It’s the foundation for all your marketing efforts, at every stage of growth.
But we’ll work best together if:
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You’ve already established clear product-market fit
You have a solid idea of who your target customers are
You want to be challenged, not mollycoddled, and can handle critical feedback
The Founder or CEO will be actively involved in the project (no exceptions)