Messaging strategy
minus the fluff
Helping B2B and SaaS companies get the clarity they need to connect with customers, grow their business and stand out from the competition. No-nonsense. No jargon. And definitely no fluff.
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Get your words working harder
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Most teams know their messaging isn’t hitting the spot. But they’re not quite sure how to fix it. Which benefits should you focus on? How can you explain what you do simply? We get it. When you’re inside the jar, it’s kinda hard to see the label.
Lion Words was founded to help you overcome these challenges. And support you in creating brand and product messaging that connects, persuades, and delivers results.
Not a run-of-the-mill branding agency
Not a data-hungry optimizer
Not a wordsmith or pen-for-hire
With Lion Words you get a triple threat attack to support your brand, messaging and growth efforts.
Faye Thomassen
Head of Marketing @ Mediahawk
Meet the lead lioness
Lion Words is run by me, Diane Wiredu. Messaging strategist, conversion copywriter, and recovering translator.
With over a decade working in localization and global comms, I discovered that nailing your messaging is the fast-track path to huge business growth.
Now I’m on a mission to help SaaS and tech businesses find their voice, get clarity in their messaging and make a meaningful impact — without a buzzword in sight.
Because the power of words drives me... and bad copy drives me nuts!
When I’m not lifting weights or drinking wine — (un)fortunately not at the same time — you’ll find me blending the art of storytelling with research and conversion-focused strategies to help my clients stand out from the crowd.
Why LIONWORDS?
Our superpowers
We go deeper
Great messaging is 90% research, 10% writing. We get to know your market, product and brand inside-out. Understanding your mission and importantly — your customer.
We get it
Want rock-solid processes without all the BS of working with an agency? Here we keep things boutique, so you'll always get to work 1:1 with Diane, skipping out the middle man.
We’ve done it
With hundreds of projects completed for over 73 satisfied clients—and counting, we know what high-converting copy looks like and we make sure you get the results you need.
It’s about you
Your success is our success — cheesy but true. Having experts on side who are invested in your growth goals gives you a competitive edge against the rest.
Hit your growth goals...
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Attract new customers, gain readers and generate more leads
Build brand loyalty and keep existing customers coming back
Increase sales and drive engagement with your copy
Protect your reputation and build trust with on-brand messaging
With an obsessed partner who lives and breathes this stuff...
While we don't take ourselves too seriously at Lion Words, your growth is serious business. That's why we’re constantly learning and perfecting our craft to make sure you get stonking results. And you’ll find Diane teaching what she knows on stages all over the world.
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Our give-a-damn guarantee
Things you can count on when you work with Lion Words
Flexibility
One size does not fit all. Every engagement is tailored to you and your business.
Radical honesty
Because you hire us to get unstuck, not to tell you nice things.
Fixed project pricing
No hourly rates. You always know where you stand.
More than a client
This is a partnership. And you get a brand ambassador for life.
Guru-free zone
Expert, yes. Know-it-all, no. We prefer data, processes, and a lot of listening.
Give it everything
One of our brand values. We obsess over quality and delivering results.
"We needed to rebrand our SaaS product… the right way. After partnering with Lion Words we now have consistency in our messaging. The product has a clear personality. And our dollar stretches further when hiring copywriters."
Martin Wilson
CEO @ Dash
"They bring a clarity of thought when processing a strategy that has clearly been developed and activated over a number years. I loved the genuine energy Diane injects into her work."
Cec Richards
CEO @ Slenky
"Lion Words is a breath of fresh air in the world of SaaS. They dig deep into your customers and do what it takes to get the job done. It was refreshing to go through the process and see how masterful marketing can really up-level a business."
Grace Baldwin
Founder @ Rhubarb Copy
Ready to clarify your messaging and grow your B2B Brand?
Let’s see what kinda magic we can cook up together